Professional service firms that base everything they do on thinking like their clients get the most work and have the happiest clients. They deeply understand the businesses their clients are in, their problems and goals, their people and their culture, and the kind of professional services they really need and want.
This is why Ken Tichacek founded Think Like Your Clients LLC. He has developed a number of simple tools and techniques that will help firms understand what your clients need from you and specific things firms should do to address those needs.
